Vietnam Insight & News

Vietnam’s HoReCa market overview Vietnam’s HoReCa (Hotel – Restaurant – Catering) industry is entering a stage of rapid growth while undergoing a significant shakeout. According to iPOS.vn and Nestlé Professional, the F&B market revenue reached VND 688.8 trillion in 2024, up 16.6% year-on-year, with around 323,010 outlets nationwide. From a macro perspective, Vietnam’s foodservice market was valued at USD 21.92 billion in 2024 and is projected to hit USD 54.27 billion by 203

Vietnam stands out as one of Asia’s fastest-growing consumer markets, with GDP growth above 7% in 2024 and retail sales projected to reach US$350 billion in 2025 (Vietnam News, Retail 2025 ). For ambitious businesses, this makes the country a natural destination. Yet beneath the surface lies a challenge often underestimated: the true cost of market entry. For companies exploring SME Vietnam market entry, costs extend far beyond budgets and touch on time-to-market, competitive

Vietnam’s retail sector is entering a new phase of expansion. Despite the rise of e-commerce, the majority of purchases still happen in physical stores. For companies considering SME Vietnam market entry, understanding the latest Vietnam consumer trends is critical to building the right market strategies. Vietnamese consumers shopping in a supermarket — symbolizing the growth potential of the country’s retail sector and opportunities for SME Vietnam Market Entry. Vietnam cons

Vietnam is emerging as one of the most dynamic consumer markets in Asia, with retail sales projected to reach US$350 billion in 2025 (Vietnam News, Retail 2025 ). For companies considering SME Vietnam market entry, the success of their expansion depends heavily on how they design and execute a distribution network. Choosing the right mix of distribution channels Vietnam is no longer optional — it is the foundation of long-term growth. Ho Chi Minh City skyline — Vietnam’s lead

The rapid growth of e-commerce often dominates global headlines, but offline retail expansion in Vietnam remains the backbone of consumer spending. Nearly 80% of all purchases still take place in physical stores (Savills, Impacts 2025 Report ). For companies considering SME Vietnam market entry, prioritizing offline channels is not just about maintaining presence—it is the fastest path to growth. Vietnamese consumers shopping in a modern supermarket — offline retail remains c

After years of pandemic-related disruptions, global retail is showing signs of recovery. Despite predictions that online channels would fully dominate, offline retail remains the backbone of consumer spending worldwide. This trend is especially evident in Viet Nam, where offline retail is experiencing a strong resurgence. For businesses considering SME Vietnam market entry, the retail landscape in 2025 presents both opportunities and challenges. Ho Chi Minh City skyline — sym