Vietnam Insight & News

In recent years, Vietnam’s Mother and Baby Market has been shaped by a noticeable rise in consumer expectations. Young parents today prioritize safety, authenticity, clear origin and certified quality rather than choosing products based purely on price. This growing preference for reliable brands aligns with Vietnam’s ongoing governmental efforts to tighten control over counterfeit goods, undeclared imports and grey-market activities. These shifts are steadily transforming th

Entering Vietnam offers strong potential for growth, but many foreign SMEs underestimate how complex logistic and warehouse operations really are. Vietnam has one of the highest logistics costs in Asia, reaching nearly 17 percent of GDP. Demand fluctuates sharply between seasons, warehouse standards vary widely, and last-mile delivery is unpredictable. If operational foundations are not set correctly in the first three to six months, costs rise quickly, errors multiply, and m

Vietnam’s Mother & Baby Market is entering a new stage of growth. After years of being affected by counterfeit goods, grey products, and inconsistent pricing, the market is now moving toward stronger regulation and higher transparency. This shift does not only fix long-standing problems. It opens a strong opportunity for global SMEs with certified, high-quality products to enter Vietnam with confidence and scale sustainably. Vietnam’s Mother and Baby sector is growing quickly

Entering a new market is one of the most complex and consequential decisions a company can make. Most businesses—regardless of size—tend to begin with the same instinct: “We should build everything internally. It gives us more control.” This belief feels natural. But in practice, building an in-house setup for an unfamiliar market often results in higher cost, slower execution, and greater operational exposure than expected. Before exploring Vietnam specifically, it is impor

The Vietnam Mother & Baby Market is expanding so rapidly that many international brands struggle to keep pace. Rising incomes, a young population, and a growing demand for premium, safe products have created one of Asia’s most attractive consumer segments. Yet despite clear demand, most SMEs with high-quality mother-and-baby products fail to enter Vietnam or enter incorrectly and cannot scale. The challenges lie not in product quality, but in outdated entry models, complex le

For many foreign SMEs, Vietnam represents both a tremendous opportunity and a complex challenge. It is one of Asia’s most stable and fast-growing economies, yet entering this market requires navigating legal regulations, import procedures, and a fragmented retail landscape that can overwhelm smaller companies. G2M Vietnam was founded to bridge that gap. We understand how difficult it is for SMEs - especially those with limited budgets and manpower - to establish a sustainable

For decades, partnering with local retailers or distributors was the default path for international SMEs seeking to enter new markets. Yet in today’s dynamic business environment - where agility, transparency, and data-driven execution are crucial - this model is showing its age. Market Development as a Service (MDaaS) is emerging as a new approach that helps brands scale globally without surrendering control over their pricing, brand identity, or customer data. This article

In today’s rapidly evolving global economy, small and medium-sized enterprises (SMEs) face both unprecedented opportunities and daunting challenges when entering new markets. Traditional approaches — building local entities, hiring teams, and securing distribution partnerships — often demand heavy investment, long lead times, and significant risk. Market Development as a Service (MDaaS) introduces a new paradigm: a modular, data-driven operating model that allows companies to

The globalization of commerce has made it easier for small and medium-sized enterprises (SMEs) to reach new customers abroad, yet it has not simplified how  they establish a sustainable market presence. Traditional methods—setting up subsidiaries, partnering with distributors, or relying on export management companies - often require large investments and lengthy timelines. A new model is emerging: the Market Entry Service. Built on the concept of Market Development as a Serv

Vietnam has emerged as one of Asia’s most stable and promising economies — a nation where political consistency and pragmatic diplomacy have directly shaped its rapid economic ascent. In a decade defined by geopolitical turbulence, from trade wars to regional conflicts, Vietnam’s steady hand on governance has turned the country into both a manufacturing powerhouse and a rising consumer market. This article examines how Vietnam’s geopolitical stability fuels its market potenti

Vietnam has become one of Asia’s fastest-growing and most promising consumer markets. In 2023, GDP grew by 5.05%, with projections reaching 6.8–7.0% in 2024, making Vietnam one of ASEAN’s top-performing economies (World Bank). Retail sales exceeded USD 266 billion, up 9.6% year-on-year - a clear indicator of robust consumer spending from a population of nearly 100 million, where 69% are of working age and the median age is just 33. Beyond economic growth, Vietnam stands out a

Vietnam’s consumer market is among the most vibrant in Asia. With annual retail growth averaging 10–15%, a young population, and an expanding middle class, it has become a top destination for international brands—especially in FMCG, F&B, cosmetics, and household goods. Yet, for many small and medium-sized enterprises (SMEs), success in Vietnam is far from guaranteed. The country’s growth potential is accompanied by a web of legal, financial, and operational barriers that can

As global supply chains shift and Southeast Asia becomes the new growth frontier, Vietnam stands out as one of the region’s most promising markets for international SMEs seeking expansion. Its fast-growing economy, stable political environment, and expanding consumer base make it an ideal destination for brands looking to enter, test, and scale in Asia. However, understanding how to expand SME into the Vietnamese market requires more than enthusiasm. The complexity of local r

For years, hand-carried goods  — or “grey imports” — were a common choice for Vietnamese consumers, favored for their low prices and convenience. Yet, this informal channel also became the perfect cover for counterfeit and smuggled goods, blurring the line between authentic and fake products and eroding consumer trust. Today, as the Vietnamese government intensifies its crackdown on counterfeit and grey-market goods, the landscape is changing fast. A market that is being “cle

Entering Vietnam has always been attractive for global SMEs, but the landscape in 2025 is fundamentally different. Driven by the government’s firm action against counterfeit and smuggled goods, the country is entering a new phase — one defined by transparency, compliance, and growing consumer trust. For foreign SMEs seeking sustainable expansion, Vietnam market entry in a transparent environment is no longer just a possibility; it’s a strategic opportunity. A younger populati

Vietnam has emerged as one of Asia’s most dynamic consumer markets, with annual retail growth reaching 10–15 percent and a young population driving sustained demand for consumer goods. The opportunity is clear, but for many international SMEs, the challenge lies not in market potential—but in navigating Vietnam’s legal system. From investment registration to business licensing and product declarations, the legal procedures to enter the Vietnamese market are often described as

In today’s fast-moving global economy, speed is not just an advantage — it’s survival. For international SMEs, knowing how to enter the Vietnamese market quickly means achieving faster revenue, lower costs, and earlier access to customer data that drives long-term growth. Vietnam — one of Asia’s most dynamic consumer markets — has become a strategic destination for global expansion. However, to enter the Vietnamese market quickly and effectively, businesses need more than a s

As Vietnam’s economic powerhouse, Ho Chi Minh City is where most brands begin their market journey. With its vibrant network of supermarkets, convenience stores, and retail points, the city is proving ground for every FMCG or F&B brand entering the country. However, for international SMEs, the biggest challenge isn’t product adaptation — it’s the cost of building and managing a sales team in Ho Chi Minh City. From recruitment to training and operations, expenses can escalate

For many international SMEs planning to enter Vietnam, the question isn’t if they should come — but how fast  they can access the market. Among Vietnam’s major cities, Ho Chi Minh City stands out as the commercial heart of the nation — a place where traditional and modern retail channels converge, and consumer behavior evolves at lightning speed. To succeed here, brands must understand how to access retail channels in Ho Chi Minh City effectively — from local grocery shops (

Vietnam has become one of the fastest-growing consumer markets in Southeast Asia, attracting an increasing number of international SMEs seeking to establish a foothold here. However, what often slows them down is not the product itself—but the time, cost, and local manpower required. That’s why sales outsourcing in Vietnam has become a strategic solution for brands that want to enter the Vietnamese market quickly, efficiently, and at a fraction of the cost. Among the few play