Why SMEs Choose Sales Outsourcing Vietnam for Growth

Vietnam has become one of the fastest-growing consumer markets in Southeast Asia, attracting an increasing number of international SMEs seeking to establish a foothold here. However, what often slows them down is not the product itself—but the time, cost, and local manpower required.

That’s why sales outsourcing in Vietnam has become a strategic solution for brands that want to enter the Vietnamese market quickly, efficiently, and at a fraction of the cost.

Among the few players capable of providing a true end-to-end model, Go2Market (G2M) Vietnam stands out as a trusted partner offering a complete solution — from sales outsourcing and warehousing to marketing, e-commerce, operations, and market entry consulting in Ho Chi Minh City.

Go2Market Vietnam’s sales outsourcing solution that helps SMEs enter the Vietnamese market faster.

The Benefits of Sales Outsourcing in Vietnam

For many SMEs, building an in-house sales team can take 2–3 months of recruitment and training, plus recurring costs for office space, insurance, and HR management. On average, a local salesperson costs around 8–10 million VND/month, excluding hidden costs.

In comparison, the cost of sales outsourcing in Vietnam with Go2Market ranges from 5–6 million VND per person, saving up to 40%, while eliminating all administrative burdens. More importantly, G2M’s experienced field force is already active across Ho Chi Minh City, Hanoi, and nearby provinces, allowing brands to scale within weeks instead of months.

This model helps SMEs improve sales visibility in Vietnam from day one — ensuring that products appear on shelves, in cafés, pharmacies, and supermarkets early in the market journey.

The Go2Market (G2M) Outsourcing Model

Go2Market operates on the philosophy “Market Ready – Shelf Ready” — when your brand is ready, your product is already on the shelf.

The process follows four rapid steps:

1. Rapid Product Immersion (Week 1): Sales team training and product familiarization.

2. Market Entry Playbook (Weeks 2–4): Route planning, retail targeting, and visibility setup.

3. Deployment & Adjustment (Weeks 5–8): Execution and optimization based on live feedback.

4. Continuous Support: Ongoing KPI tracking and performance reporting.

With over 300 trained sales reps across 34 provinces, covering 1.6M GT shops, 4,500 MT outlets, and 2,500 Horeca points, G2M enables SMEs to achieve what traditional distributors might take years to build.

Success stories such as ROXO Beer and HUNFSOW demonstrate that G2M can deliver hundreds of listings and significant sales within just a few months in HCMC’s Horeca and Pharmacy channels.

A visual map of Ho Chi Minh City showing wide coverage of GT, MT, and Horeca channels — reflecting Go2Market Vietnam’s extensive retail network.

Why International SMEs Choose G2M Over Traditional Distributors

Traditional distributors in Vietnam mainly focus on volume and fast-moving SKUs, making it difficult for new brands to get onboard. Advertising agencies only handle campaigns, while consultants deliver strategy decks without execution.

Go2Market Vietnam combines all three strengths:

• Distributor mindset: Deep understanding of GT/MT/Horeca channels.

• Agency creativity: Marketing, activation, and brand awareness.

• Consulting expertise: Market entry strategy and operational setup.

As G2M defines it — “We don’t just launch products. We make markets move.”

Strategically based in District 3, the commercial heart of Ho Chi Minh City, Go2Market gives SMEs immediate access to retail channels in Ho Chi Minh City, covering both offline and e-commerce routes.

Cost and Performance – Small Investment, Big Impact

Many SMEs ask: “What is the cost of sales outsourcing in Vietnam?” The answer: roughly 60% of the cost of hiring internally, yet with far greater reach and efficiency.

G2M shortens market entry time from 6–12 months down to just 2–3 months, getting your product “ready on the shelf” while competitors are still hiring.

Key performance metrics (KPI):

• Number of new retail points opened

• Shelf visibility and in-store display rate

• Trial and adoption rate from the first month

After the initial rollout, G2M shifts focus to sales performance and market expansion, enabling SMEs to enter the Vietnamese market quickly, validate product-market fit, and scale with confidence.

Cost-efficiency and performance optimization — demonstrating Go2Market Vietnam’s ability to deliver big impact with smaller investments.

When to Choose Sales Outsourcing

• When entering Vietnam for the first time without a local team.

• When needing market entry consulting in Ho Chi Minh City to understand consumer behavior.

• When aiming to improve sales visibility across retail channels without building internal sales infrastructure.

• When expanding to new provinces or categories (FMCG, F&B, Beauty, Household, Mother & Baby, etc.).

With Go2Market, the market is ready, and your product is shelf-ready — perfectly aligned with its philosophy “Market Ready – Shelf Ready.”

Go2Market Vietnam – The Partner for Fast, Flexible, and Cost-Efficient Market Entry

In today’s fast-moving market, speed is the ultimate advantage. Go2Market Vietnam is more than a sales outsourcing provider — it is a strategic partner that helps SMEs accelerate entry, scale visibility, and optimize distribution across Vietnam.

With its integrated ecosystem of field sales, logistics, digital, and e-commerce, G2M ensures that every product finds its place on the shelf — quickly, efficiently, and sustainably.

“When your brand is ready, Go2Market is already moving.”

You bring the product. Go2Market makes it market-ready, shelf-ready — and ready to win.