Sales Outsourcing Costs for SMEs in Ho Chi Minh City 2025
- Khôi Nguyễn Duy
- Oct 11
- 4 min read
Updated: 6 days ago
As Vietnam’s economic powerhouse, Ho Chi Minh City is where most brands begin their market journey. With its vibrant network of supermarkets, convenience stores, and retail points, the city is proving ground for every FMCG or F&B brand entering the country.
However, for international SMEs, the biggest challenge isn’t product adaptation — it’s the cost of building and managing a sales team in Ho Chi Minh City. From recruitment to training and operations, expenses can escalate quickly.
This article explores the real sales outsourcing costs in Ho Chi Minh City, what SMEs should expect in 2025, and how Go2Market Vietnam helps reduce costs while accelerating market entry.
Sales Outsourcing Costs in Ho Chi Minh: What Makes It a Challenge for SMEs
Ho Chi Minh City (HCMC) is Vietnam’s largest economic and retail hub — home to thousands of FMCG, F&B, household, and Horeca businesses. For any international brand entering Vietnam, this is always the first and most important market to conquer.
However, for many SMEs, setting up an in-house sales team in HCMC can quickly become a costly and time-consuming challenge. Recruiting, training, and managing people locally requires both financial and operational commitment. The key question is no longer “Should we outsource?” but rather “How much does it cost — and what real value does it bring?”
Average Sales Workforce Costs in Ho Chi Minh City
Based on Go2Market Vietnam’s internal data and market benchmarks, average monthly sales salaries in HCMC are:
Entry-level sales staff: VND 8–10 million/month
Experienced staff (2–3 years): VND 12–15 million/month
But these are only the visible costs. When a company builds an in-house team, it must also absorb a series of hidden expenses such as:
Social and health insurance, bonuses, and welfare (~25–30%)
Recruitment, training, management, office space, and tools (~10–15%)
Opportunity cost: 2–3 months to recruit, train, and stabilize performance
Altogether, a single in-house sales employee in HCMC can cost VND 12–20 million/month, excluding turnover or replacement costs — a common issue in the sales profession.
Why Sales Outsourcing Helps SMEs Save Significantly
Through Go2Market (G2M) Vietnam’s sales outsourcing model in Ho Chi Minh City, SMEs can operate at just 60% of the traditional cost — roughly VND 5–6 million per salesperson per month, including full operational management.
That means no extra spending on:
Insurance, bonuses, or welfare
Recruitment and training programs
Team supervision or KPI management
Office facilities, tools, or software systems
Instead, brands simply plug into G2M’s ready-to-deploy ecosystem, which already includes:
A trained and experienced sales force with existing routes across HCMC
Integrated management systems for tracking and reporting
On-site supervision and transparent performance dashboards
In short, businesses focus on their products, and Go2Market handles everything else.
ROI and Real Market Impact
Compared with building an internal team, sales outsourcing helps SMEs shorten launch time from 2–3 months to just a few weeks.
Right after project onboarding, G2M’s teams can begin training and field execution thanks to:
300+ active sales representatives across 34 provinces, with the strongest network in HCMC
Integrated Field Force, CRM, and WMS systems providing real-time performance tracking
Transparent, data-driven reports for accurate ROI measurement
According to G2M’s 2024 project data, clients typically save 30–50% in total operational costs within the first six months — while achieving equal or better market coverage than internal sales teams.
With Go2Market, “cost-saving” doesn’t mean cutting corners — it means spending smarter for better performance.
Go2Market Vietnam – The Smart Cost & Speed Solution in HCMC
Go2Market (G2M) Vietnam is not just a manpower provider — it’s a strategic execution partner helping international SMEs enter and expand in Vietnam’s retail market efficiently.
G2M offers:
A seasoned sales team covering all major HCMC districts and nearby provinces
Full operational integration: warehouse, logistics, distribution, and digital activation
The proven Market Ready – Shelf Ready methodology, ensuring that when the market is ready, your product is already on the shelf
SMEs no longer need to spend heavily to build internal teams. With G2M, they gain both speed and cost efficiency — the twin pillars of market success.
“When your brand is ready, Go2Market is already moving.”
What SMEs Should Expect in 2025
As 2025 approaches, labor and operational costs in HCMC continue to rise, while competition among brands becomes more intense. For international SMEs, sales outsourcing will become the default model, not just an alternative.
Go2Market Vietnam will expand its flexible outsourcing packages, customized by product category, powered by real-time data and transparent reporting, helping SMEs:
Optimize operational costs
Improve efficiency and control
Enter the market faster and scale smarter
Manpower cost is no longer a barrier when you have the right partner. With a ready infrastructure, experienced field force, and data-backed systems, Go2Market Vietnam helps SMEs cut up to 50% of expenses while accelerating their journey from “brand ready” to “shelf ready.”
When the market is ready, your product is already on the shelf — that’s the true value of Sales Outsourcing Costs in Ho Chi Minh City.
