All-in-One Vietnam Market Entry Services for SMEs

For many foreign SMEs, Vietnam represents both a tremendous opportunity and a complex challenge.

It is one of Asia’s most stable and fast-growing economies, yet entering this market requires navigating legal regulations, import procedures, and a fragmented retail landscape that can overwhelm smaller companies.

G2M Vietnam was founded to bridge that gap.

We understand how difficult it is for SMEs - especially those with limited budgets and manpower - to establish a sustainable presence in a new market like Vietnam.

Our mission is simple yet strategic: to help SMEs enter, operate, and grow sustainably in Vietnam through an integrated service model that minimizes cost, time, and risk.

Vietnam - one of Asia’s most stable and fast-growing economies - is opening new opportunities for foreign SMEs ready to enter the market with the right strategy.

Who We Are and Why We Exist

Go2Market (G2M) Vietnam is an All-in-One Market Entry Service provider that helps foreign SMEs enter and grow sustainably in Vietnam - one of Asia’s most stable and high-potential markets.

While Vietnam offers enormous opportunities, many foreign SMEs struggle with regulatory complexity, import barriers, high operational costs, and limited access to sales networks.

These challenges are magnified for SMEs that lack large-scale investment capability, local staff, or a deep understanding of the Vietnamese consumer landscape.

Understanding these realities, G2M was founded with a clear mission:

To empower foreign SMEs - especially those constrained by resources - to access the Vietnamese market swiftly, efficiently, and with long-term stability.

Unlike traditional distributors who focus solely on short-term volume and profit, G2M takes a fundamentally different approach.

Distributors often end cooperation when a product underperforms - not because of product quality, but due to limited marketing, poor positioning, or mismatched target audiences.

This leaves SMEs struggling alone with unsold inventory, mounting logistics costs, and an incomplete understanding of why the launch failed.

G2M, by contrast, operates as a long-term market development partner.

We do not buy or resell products; instead, we act as your local market entry service provider, managing the entire lifecycle - from legal setup and import to sales execution, fulfillment, and marketing.

This service-based model allows clients to maintain full control over their brand, pricing, and strategy, while leveraging G2M’s execution network and local expertise to achieve sustainable, medium-term growth (2–3 years) in Vietnam.

We believe that entering Vietnam should never be a short-term “test-and-exit” experiment. Given the cost of registration, import, and logistics, a structured medium-term plan is essential.

That is exactly what G2M provides - a transparent, data-driven market entry system that enables SMEs not just to enter, but to build lasting success in one of Asia’s most promising economies.

We are G2M Vietnam - empowering foreign SMEs to enter and grow in Vietnam swiftly, efficiently, and sustainably.

What We Do – How G2M Delivers Vietnam Market Entry Services

Our All-in-One Market Entry model is designed to handle every step of your business expansion in Vietnam, allowing SMEs to focus on strategy while we manage the execution on the ground.

From establishing legal presence to running full-scale sales and marketing operations, G2M integrates all key functions into a single coordinated service framework.

This eliminates the need for multiple vendors, ensures consistency in execution, and accelerates time-to-market.

Our services are structured into four key pillars:

1.      Legal & Import Services

G2M supports foreign SMEs throughout every stage of legal preparation and import compliance, ensuring a smooth, transparent, and fully compliant market entry.

• Company establishment in Vietnam:

  We advise and assist clients in setting up a legal entity, investment license, and business registration suited to their product category and growth plan - creating a stable foundation for long-term operations.

• Import via G2M’s legal entity:

  For businesses seeking to test the market before establishing a company, G2M provides a compliant “import-through-G2M” model that allows products to enter Vietnam under our legal framework - reducing administrative complexity and cost.

• Product inspection & declaration:

  We manage all required processes - quality testing, labeling, certification, and product declaration - ensuring each SKU meets Vietnamese regulations for import and distribution.

• Trademark registration:

  G2M also assists with brand and trademark registration, protecting intellectual property and enabling sustainable brand growth in Vietnam.

Every process - from document preparation to submission - is handled transparently, giving clients full visibility and confidence throughout the entry journey.

2.      Sales Outsourcing & Retail Expansion

The core of G2M’s execution strength lies in its Sales Partner Network - a nationwide, performance-driven sales ecosystem built to accelerate SME market expansion.

• G2M currently collaborates with over 300 Sales Partners across 34 provinces, covering General Trade (GT), Modern Trade (MT), and HoReCa channels.

• Each partner is an active sales professional who can add multiple products to their existing route, helping brands achieve rapid market coverage without increasing personnel or fixed costs.

• G2M handles recruitment, onboarding, training, and KPI management through a centralized data platform.

• Clients only pay for measurable outcomes - such as outlet coverage, display execution, or sales performance - cutting overall expenses by 50–60% compared to in-house teams.

This scalable model enables SMEs to reach the market within 1–3 months, rather than the typical 6–12, while maintaining real-time visibility into sales performance across Vietnam.

G2M’s nationwide sales partner network accelerates SME expansion across GT, MT, and HoReCa channels.

3.      E-Fulfillment & Multi-Channel Operations

G2M operates through an integrated E-Fulfillment warehouse system via specialized logistics partners, ensuring efficient coordination between offline and online sales channels.

• Every order, inventory movement, and delivery is digitally tracked and recorded in real time, providing transparent reporting and minimizing stock discrepancies.

• Services include storage, order processing, inventory control, and multi-channel distribution - connecting physical retail with e-commerce seamlessly.

• The system supports unified operations across traditional GT/MT stores and major e-commerce platforms such as Shopee, Lazada, and TikTok Shop.

This omnichannel fulfillment model allows SMEs to manage the entire supply chain under one system - reducing complexity, avoiding losses, and ensuring efficiency from warehouse to shelf.

Our E-Fulfillment system enables SMEs to manage the entire supply chain across online and offline channels.

4.      Marketing Strategy & Execution

Marketing is often the weakest link in an SME’s expansion strategy.G2M bridges this gap with bespoke, performance-oriented marketing solutions designed for real business impact.

• Once products are imported and registered, G2M conducts market research, consumer profiling, and positioning analysis to build a tailored marketing plan that aligns with each client’s objectives and budget.

• Unlike typical marketing agencies that work in isolation, G2M’s marketing team collaborates closely with our sales network. This allows us to connect real market insights with marketing strategy - ensuring that campaigns are not just creative, but commercially effective.

• We call this approach “bespoke marketing” - strategies crafted specifically for each brand, balancing cost, time, and tangible outcomes.

• Depending on the scope, campaigns can be executed in-house or in partnership with trusted experts in digital, activation, and PR, ensuring both creativity and operational control.

Our mission is clear: to optimize both brand awareness and sales results - helping SMEs grow faster and smarter with every marketing dollar spent.

Transparent and Secure Collaboration

Partnering with G2M means engaging in a transparent, accountable, and KPI-based relationship.

All projects operate under clear service contracts, with defined objectives and measurable performance indicators.

• Instead of juggling multiple service providers (legal, logistics, marketing, sales), clients work with one unified partner managing the entire market entry process.

• This structure reduces legal and operational risk, eliminates communication breakdowns, and saves valuable management time.

• SMEs also avoid the uncertainty of local labor contracts, replacing them with a business service agreement that ensures professional governance and consistent delivery.

Every activity - from product import to sales execution - follows G2M’s standardized framework, designed for clarity, compliance, and control.

G2M places transparency first - built on clear reports and real-time tracking systems.

The G2M Team – Professional in System, Agile in Execution

G2M’s leadership combines corporate discipline with start-up agility - a hybrid mindset essential for success in dynamic markets like Vietnam.

Our founders and partners have worked in leading multinational companies across FMCG, retail, and marketing, as well as in small and fast-scaling start-ups.

This mix allows G2M to combine the structure and precision of large organizations with the speed and adaptability of entrepreneurial operations.

Organization Type	Strengths	Weaknesses
Large Corporations	Professional processes, data-driven KPIs, transparency	Slow execution, high cost, inflexible systems
SMEs & Start-ups	Fast, creative, cost-efficient, responsive	Limited systems, inconsistent structure

By combining both worlds, G2M delivers structure without bureaucracy and speed without compromise.

We call it our operating principle:

Professional in System. Agile in Execution. Reliable in Results.

Why Choose G2M Instead of Doing It Yourself

Criteria	Self-Deployment	G2M Vietnam
Time to Market	6–12 months	1–3 months
Cost Efficiency	High fixed cost (team, warehouse, marketing)	50–60% savings
Legal & Compliance Risk	High – weak employee contracts	Low – governed by service contract with KPI metrics
Market Knowledge	Limited, slow learning curve	Immediate local data and distribution access
Transparency & Control	Scattered vendors	Centralized management and real-time reporting

With G2M, SMEs no longer have to navigate Vietnam’s market alone.

We transform complex, fragmented entry processes into a single, accountable, and cost-efficient system - helping you move from strategy to execution with confidence.

Your End-to-End Market Entry Partner in Vietnam

Entering Vietnam doesn’t have to be risky or complicated.

With G2M, foreign SMEs can test, launch, and expand their business under one coordinated, transparent, and results-driven service platform.

We combine local insight, execution expertise, and cost efficiency to help you not only enter Vietnam fast - but build a foundation that lasts.

G2M Vietnam – Market Entry Services

Fast to Start. Smart to Scale. Built to Last.